Social scorecard 2023
This is a previous strategy. For the latest updates on our tourism strategy, visit Destination 2045: Queensland’s Tourism Future.
Towards Tourism 2032: Phase one reporting November 2023
Source: Tourism and Events Queensland, unless stated otherwise
Community support for tourism experienced marginal declined between 2021 and 2023. Maintaining tourism’s social licence, and engaging community in tourism decisions is key. Declines in community support are likely linked to lingering impacts of COVID-19 recovery, and the influence of underlying regional social and economic pressures impacting this reporting round.
Objective: The local community is supportive of tourism
Measure: Attitudes towards tourism in local areas
Percentage of local communities supportive of tourism
- 84% 2021
- 81% 2023
- -3% % point change
Objective: Tourism has a positive impact on the lifestyle of local individuals
Measure: Attitudes towards tourism on personal quality of life
Percentage agree that tourism has a positive impact on their personal quality of life
- 14% 2021
- 14% 2023
- 0% % point change
Objective: Tourism has a positive impact on the local community
Measure: Impact on community as a whole
Percentage agree that tourism has a positive impact on the community as a whole
- 41% 2021
- 37% 2023
- -4% % point change
Objective: The local community supports the continued growth of tourism in their local area
Measure: Tourism development growth
Percentage support continued growth of tourism
- 55% 2021
- 53% 2023
- -2% % point change
Objective: Ensure tourism remains a key employment sector by employing more than 155,000 Queenslanders
Measure: Employment rates
Total tourism filled (direct and indirect) jobs in Queensland
- 155,000 2020–21
- 206,200 2021–22
- 32% % point change
Source: Tourism Research Australia
In 2021–22, 1 in 15 Queensland employees were employed in Queensland’s tourism industry.
In 2021–22, Queensland’s tourism industry directly supported more jobs (4.4%) than agriculture, forestry and fishing (3.7%) and mining industries (1.6%).
Direct Tourism Jobs Filled by Industry 2021–22
| Industry | Percentage |
|---|---|
| Food services | 31% |
| Retail trade | 16% |
| Accommodation | 15% |
| Travel agency and tour operator services | 9% |
| Other | 7% |
| Clubs, pubs, taverns and bars | 6% |
| Other sports and recreation services | 8% |
| Air, water and other transport | 8% |