Social scorecard 2023

This is a previous strategy. For the latest updates on our tourism strategy, visit Destination 2045: Queensland’s Tourism Future.

Towards Tourism 2032: Phase one reporting November 2023

Source: Tourism and Events Queensland, unless stated otherwise

Community support for tourism experienced marginal declined between 2021 and 2023. Maintaining tourism’s social licence, and engaging community in tourism decisions is key. Declines in community support are likely linked to lingering impacts of COVID-19 recovery, and the influence of underlying regional social and economic pressures impacting this reporting round.

Objective: The local community is supportive of tourism

Measure: Attitudes towards tourism in local areas

Percentage of local communities supportive of tourism

  • 84% 2021
  • 81% 2023
  • -3% % point change

Objective: Tourism has a positive impact on the lifestyle of local individuals

Measure: Attitudes towards tourism on personal quality of life

Percentage agree that tourism has a positive impact on their personal quality of life

  • 14% 2021
  • 14% 2023
  • 0% % point change

Objective: Tourism has a positive impact on the local community

Measure: Impact on community as a whole

Percentage agree that tourism has a positive impact on the community as a whole

  • 41% 2021
  • 37% 2023
  • -4% % point change

Objective: The local community supports the continued growth of tourism in their local area

Measure: Tourism development growth

Percentage support continued growth of tourism

  • 55% 2021
  • 53% 2023
  • -2% % point change

Objective: Ensure tourism remains a key employment sector by employing more than 155,000 Queenslanders

Measure: Employment rates

Total tourism filled (direct and indirect) jobs in Queensland

  • 155,000 2020–21
  • 206,200 2021–22
  • 32% % point change

Source: Tourism Research Australia

In 2021–22, 1 in 15 Queensland employees were employed in Queensland’s tourism industry.

In 2021–22, Queensland’s tourism industry directly supported more jobs (4.4%) than agriculture, forestry and fishing (3.7%) and mining industries (1.6%).

Direct Tourism Jobs Filled by Industry 2021–22

Direct Tourism Jobs Filled by Industry 2021-22
IndustryPercentage
Food services31%
Retail trade16%
Accommodation15%
Travel agency and tour operator services9%
Other7%
Clubs, pubs, taverns and bars6%
Other sports and recreation services8%
Air, water and other transport8%