Attracting domestic and international investment into tourism infrastructure and experiences that are the envy of the world
Queensland has an incredible variety of tourism products, and the government has a bold vision, backed by $125 million investment to boost product development, including supporting the rollout of iconic new tourism attractions.
There is an opportunity for the industry to revive and rejuvenate existing brands and accommodation assets to not only refresh the experience for visitors but also increase long term benefit through increased capacity in existing developments.
We’ll focus on working with investors to develop the right infrastructure, attractions and experiences that exceed expectations and leave lasting benefits to communities, create jobs and support more tourism-related businesses to grow and thrive.
Read the Destination 2045 plan
What success looks like in 2045
- Length of stay has increased.
- Increased investment in accommodation.
- Increased investment into new attractions, including in the regions.
- Increased investment into reviving existing tourism infrastructure to increase capacity.
- Increased private sector investment into Great Barrier Reef islands.
Initiatives
- Launch a worldwide investment marketing campaign and global investment prospectus, to proactively leverage investment opportunities for tourism.
- Rejuvenate the Great Barrier Reef islands to meet the unique needs of each island and target private investment.
- Partner with the private sector on large-scale projects like event venues and transport infrastructure.
Tourism grants and funding
We’re helping support the development of world-class tourism experiences and infrastructure in Queensland through funding opportunities to deliver significant economic and social benefits across the state.
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