Empowering Queensland tourism businesses to modernise and thrive
Queensland tourism operators bring our incredible lifestyle and attractions to life. We will back tourism operators, so they can become even better. That’s why the Queensland Government is investing $125 million to boost product development, including backing our tourism operators through new programs which boost industry capability and enhance Queensland’s tourism experiences.
Tourism supports 1 in 11 jobs in Queensland which is why, at the heart of our strategy, we will work with operators to ensure they can grow.
We want to create the right conditions for Queensland tourism and events operators to grow, innovate and compete on the global stage, staying ahead of the curve and continuing to attract more visitors.
Read the Destination 2045 plan
What success looks like in 2045
- Achieved 85% satisfaction rating from industry in capability support programs.
- Supported at least 1,000 tourism businesses per annum through industry capability programs.
- Increased Best of Queensland Experiences operators.
- Increased accredited/certified tourism operators.
- Increased perceptions that Queensland is an accessible destination.
- Increased engagement with First Nations experiences by visitors.
- Increased digital capability of tourism operators.
Initiatives
- Deliver industry capability and experience programs that support accreditation, experience development and event delivery.
- Promote tourism careers and develop the workforce of the future through attractive training and skills programs.
- Build the sustainability of the Queensland Regional Tourism Network through a well-balanced funding model.
- Deliver and support First Nations tourism experiences that enhance employment opportunities and industry capability.
- Grow key tourism sectors that showcase Queensland’s diversity of experiences available.
- Create a new Tourism Innovation Program which will unite tourism, science and innovation to assist tourism businesses be prepared for the future of visitor experiences.
- Create world-class visitor experiences that raise awareness and better understanding about our natural and cultural values and environments through participating in science activities.
Tourism support hub
We launched the Tourism support hub, to simplify support for tourism operators.
Acting as a concierge service, the Hub handles all enquiries from simple permits to complex strategic issues, ensuring Queensland tourism businesses get the help they need.
Cutting red and green tape
We want tourism and event businesses to focus on the things that matter, rather than spending unnecessary time navigating complex and time-consuming government processes.
That’s why we will reduce red tape by reviewing our laws, regulations and permitting processes to reduce timeframes and barriers. We will collaborate so that all levels of government work effectively to reduce confusion.