Paving the green and gold runway with diverse and impactful events
The Queensland Government is investing an additional $100 million in tourism over four years to more than double existing commitments to make Queensland the events capital of Australia. We’re establishing the first ever dedicated mega events attraction fund to unashamedly pursue the very best events for Queensland.
Not only will this bring more visitors to the state, but Queenslanders will have more to see and do. Events run throughout the year and attract people to travel to new places, dispersing visitors around Queensland.
Queensland is uniquely positioned to attract significant sporting events in the lead up to, and following, the Brisbane 2032 Olympic and Paralympic Games. Events in our communities showcase our lifestyle and culture. Business events allow industries to bring bright minds and high-value travellers to our state. Our world-class cultural and sports events turn the eyes of the world to our incomparable venues and landscapes.
Read the Destination 2045 plan
What success looks like in 2045
- Increased the value of Queensland’s events calendar to $4 billion including a $2 billion regional events calendar.
- Increased the value of Queensland’s business events calendar to $2 billion.
- Established an integrated whole-of-government approach to growing Queensland’s events calendar.
Initiatives
- Deliver a coordinated approach to events delivery developing a pipeline and calendar of events that leverages our Queensland 2032 Olympic and Paralympic Games venues across the state.
- Deliver a diverse events portfolio that showcases Queensland’s regions, celebrates First Nations cultures and highlights the state’s creativity, heritage and natural environment.
- Showcase Queensland’s world-class event delivery capability by successfully hosting global events.
- Foster a growth pathway of homegrown destination events across the state.
- Streamline major events delivery by modernising legislation and ensuring it is fit-for-purpose.
- Deliver a high value business events pipeline aligned to priority outcomes across government.