The next 20 years present a once-in-a-generation opportunity to grow tourism in Queensland and showcase our state on the global stage
We’ll make Queensland a world leader in ecotourism, creating 45 new ecotourism experiences by 2045. We’ll connect our regions by road, rail, air and sea and attract events featuring the world’s biggest names in music, art, sport and culture. A record $1 billion tourism investment from the Queensland Government over four years, including $446 million in new funding, is kickstarting delivery of the Destination 2045 plan. The Destination 2045 plan will deliver benefits for Queenslanders, their communities, industry and visitors.
12 months of Destination 2045
In just 12 months we’ve made incredible progress. We’ve set strong foundations and we’re turning investment into practical outcomes to position Queensland as a global tourism leader. We’re helping more Queenslanders benefit from new jobs, a stronger visitor economy and more vibrant regional communities.
Download the 12-month progress report .
Destination 2045: Delivering Queensland’s tourism future
The Queensland Government’s Destination 2045 plan will position our state as a global leader in tourism, supporting richer visitor experiences, more jobs and better infrastructure.
Tourism is an economic powerhouse for Queensland and it’s only getting better.
A year ago we launched Destination 2045, our 20 year plan for Queensland’s tourism future.
Since then we’ve made incredible progress.
We committed $446 million over 4 years to kickstart delivery, turning investment into outcomes.
Together with the tourism industry we’re creating forty-five world class ecotourism experiences by 2045.
The Wangetti Trail and Smithfield Mountain Bike Park projects are well underway and the Ngaro track and Thorsborne trail are already welcoming visitors.
We’re fast becoming Australia’s events capital hosting world class events like the Rugby League World Cup 2026, the Royal Edinburgh Military Tattoo and NRL Magic Round through to 2032.
Our Great Barrier Reef and Outback Queensland Education Experience Programs are inspiring young Queenslanders to explore and learn from our regions.
With 66,000 tourism operators at the heart of Destination 2045, we’re supporting industry to grow and thrive.
Through the Tourism Support Hub we’ve supported enquiries from all thirteen tourism regions.
We’ve secured 7 new aviation services and we’re exploring new investment opportunities to grow connections to new exciting markets.
We’re supporting new infrastructure now ahead of 2032 through the $80 million Tourism Icons Investment Fund and the $20 million Regional Tourism Infrastructure Fund.
We’re cementing Queensland’s status as the home of the holiday where there’s always more to see, do and experience.
This is Queensland’s moment.
One year in we’re delivering on our Destination 2045 promise, to make Queensland a global tourism leader.
Are you ready for what’s next?
Ecotourism
We’ll deliver more experiences in nature. Responsibly showcasing our natural assets and connecting people to our environment.
Events
We’ll transform Queensland into Australia’s event capital. Attracting world-class events for locals and visitors.
Connectivity
We’ll make it easier for people to get here and travel around. Delivering visitors straight to the doorstep of our operators and attractions.
Experiences
We’ll deliver more to see and do. Creating world-class attractions through investment and partnerships.
Brand
We’ll bring in more visitors through world-class marketing. Cementing Queensland's reputation as the home of the holiday.
Industry
We’ll back our operators. Empowering Queensland tourism businesses to modernise and thrive.